The future of luxury : challenges and opportunities
Year of publication: |
2014
|
---|---|
Authors: | Kapferer, Jean-Noël |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 716-726
|
Subject: | luxury branding | fashion | premium | growth | China | digital | Luxusgüter | Luxury goods | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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