The future role of physical touchpoints in luxury retailing
Year of publication: |
2018
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Authors: | Schüller, Sophie ; Dietrich, Daniel ; Spielmann, Lorenz |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 35.2018, 6, p. 84-95
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Subject: | Luxusgüter | Luxury goods | USA | United States | Markenführung | Brand management |
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