The global football industry : marketing perspectives

Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany / Holger Preuss, Iris an der Heiden and Christian Alfs -- Non-local Portuguese football fans and their love for "the big three" / Boris Osorio and Craig Hyatt -- The driving forces of competitive balance in European football : a review of Europe's top leagues / N. David Pifer -- Competitive balance in the Chinese football league / Jie Xu, Scott Tainsky, Liang Wei, and Natalie L. Smith -- Psychographic profiling and segmenting major indoor football league fans / Glaucio Scremin and Su Liu -- When the beautiful game turns ugly : fan experiences of perceived match fixing in football / Adriano M. Lamberti and Craig G. Hyatt -- Videographic analysis of "weird guys" : what do relationships mean to football fans? / Herbert Woratschek, Chris Horbel and Bastian Popp -- Comparison of marketing approaches in men's and women's football events / Dana Ellis and Rebecca Leopkey -- The equalizer : feminist themes in NWSL club marketing / Chris Henderson, Becca Leopkey and James J. Zhang -- General game support programs associated with professional team sports / Kevin K. Byon, Mandy Y. Zhang, Noah Y. Hsu, Dan Drane, Breda G. Pitts, and James J. Zhang