The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Year of publication: |
2012
|
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Authors: | Netemeyer, Richard G. ; Heilman, Carrie M. ; Maxham, James G., III. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 462-475
|
Subject: | Ladengestaltung | Store design | Markenführung | Brand management | Kundenbindung | Customer retention | Bewertung | Evaluation | Markentransfer | Brand extension |
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