The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Year of publication: |
2013
|
---|---|
Authors: | Dolbec, Pierre-Yann ; Chebat, Jean-Charles |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 460-466
|
Subject: | Brand experience | Flagship | Brand store | Branding | Retailing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Einzelhandel | Retail trade | Handelsmarke | Store brand |
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