The impact of AI development on the development of marketing communications
Year of publication: |
2023
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Authors: | Nesterenko, Volodymyr ; Olefirenko, Oleg |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 1, p. 169-181
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Subject: | marketing communication | artificial intelligence | advertising | values | trends | the transformation of social values |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2023.1-015 [DOI] hdl:11159/15951 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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