The impact of atypical product design on consumer product and brand perception
Year of publication: |
November 2017
|
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Authors: | Schnurr, Benedikt |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 6, p. 609-621
|
Subject: | Product design | Atypicality | Brand perception | Interest | Product functionality | Produktgestaltung | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Wahrnehmung | Perception | Produktentwicklung | New product development | Produktionsfunktion | Production function |
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