The impact of brand relationships on corporate brand identity and reputation : an integrative model
Year of publication: |
2020
|
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Authors: | Barros, Teresa ; Rodrigues, Paula ; Duarte, Nelson ; Shao, Xue-Feng ; Martins, F. V. ; Barandas-Karl, H. ; Yue, Xiao-Guang |
Published in: |
Journal of risk and financial management : JRFM. - Basel : MDPI, ISSN 1911-8074, ZDB-ID 2739117-6. - Vol. 13.2020, 6/133, p. 1-21
|
Subject: | brand interrelationships | corporate identity | brand reputation | higher education | students' perceptions | Firmenimage | Corporate reputation | Studierende | Students | Markenführung | Brand management | Markenimage | Brand image | Reputation | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Markenarchitektur | Brand architecture | Wahrnehmung | Perception |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/jrfm13060133 [DOI] hdl:10419/239221 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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