The Impact of Co-Branded Credit Cards on Customer Loyalty
Year of publication: |
[2021]
|
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Authors: | Zhao, Nan ; Gopalakrishnan, Arun ; Narasimhan, Chakravarthi |
Publisher: |
[S.l.] : SSRN |
Subject: | Kreditkarte | Credit card | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 6, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3820361 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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