The impact of fit measures on the consumer evaluation of new co-branded products
Year of publication: |
2011
|
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Authors: | Bouten, Lisanne M. ; Snelders, Dirk ; Hultink, Erik J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 4, p. 455-469
|
Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
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