The Impact of Health-Care Service Guarantees on Consumer Decision-Making: An Experimental Investigation
Year of publication: |
2012
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Authors: | Kennett-Hensel, Pamela A. ; Min, Kyeong Sam ; Totten, Jeff W. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 29.2012, 2 (1.4.), p. 146-163
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