The impact of marketing strategy in small family businesses
Year of publication: |
2014
|
---|---|
Authors: | Ntanos, Anastasios S. ; Ntanos, Stamatios S. |
Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 153-166
|
Subject: | Wirtschaftskrise | Economic crisis | KMU-Marketing | SME marketing | Marketingmanagement | Marketing management | Familienunternehmen | Family business | Griechenland | Greece |
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