The impact of organizational context on marketing knowledge acquisition in IJVs
Year of publication: |
2007
|
---|---|
Authors: | Evangelista, Felicitas ; Le, Nguyen Hau |
Institutions: | University of Western Sydney ; Ho Chi Minh City University of Technology ; University of Western Sydney ; College of Business ; School of Marketing |
Publisher: |
U.S.A. Business & Economics Society International |
Subject: | joint ventures | international business enterprises | knowledge management | marketing |
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