The impact of perceived customer discrimination on negative word-of-mouth : the mediating role of customer embarrassment
Year of publication: |
2022
|
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Authors: | Ahmed, Farhan ; Liang, Dapeng ; Abdullah, Muhammad Ibrahim ; Sarfraz, Muddassar ; Saeed, Zeeshan |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 8.2022, Art.-No. 48, p. 1-11
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Subject: | Customer embarrassment | Disadvantaged social group | Negative word-of-mouth | Overt discrimination | Perceived customer discrimination | Subtle discrimination | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Diskriminierung | Discrimination | Arbeitsmarktdiskriminierung | Labour market discrimination | Ethnische Diskriminierung | Ethnic discrimination | Kunden | Customers |
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