The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
Year of publication: |
2021
|
---|---|
Authors: | Patma, Tundung Subali ; Wardana, Ludi Wishnu ; Wibowo, Agus ; Narmaditya, Bagus Shandy ; Akbarina, Farida |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-16
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Perceived usefulness | Perceived ease of use | Cost | Adoption of IEBT | Social Media Marketing | SMEs’ | Sustainability |
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