The impact of the brand management system on brand performance in B-B and B-C environments
Year of publication: |
2008
|
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Authors: | Lee, Jinyong ; Park, Seong Yong ; Baek, Ingee ; Lee, Chun-Seon |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 7, p. 848-855
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
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