The Impact of Volunteer Marketers on Product Differentiation and Firm Growth : A Field Experiment with Ugandan Entrepreneurs
Year of publication: |
2020
|
---|---|
Authors: | Anderson, Stephen J. |
Other Persons: | Chintagunta, Pradeep K. (contributor) ; Germann, Frank (contributor) ; Vilcassim, Naufel (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Unternehmenswachstum | Firm growth | Ehrenamtliche Arbeit | Voluntary work | Produktdifferenzierung | Product differentiation | Feldforschung | Field research | Entrepreneurship | Entrepreneurship approach |
Extent: | 1 Online-Ressource (74 p) |
---|---|
Series: | Chicago Booth Research Paper ; No. 20-14 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 28, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3613139 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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