The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Year of publication: |
2019
|
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Authors: | Arman Hj Ahmad ; Idris, Izian ; Mason, Cordelia ; Shenn Kuan Chow |
Published in: |
International journal of financial research. - Toronto : Sciedu Press, ISSN 1923-4023, ZDB-ID 2611282-6. - Vol. 10.2019, 5, special issue, p. 54-65
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Subject: | brand image | purchase intention | young celebrity endorsement in social media advertisements | young consumers | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Social Web | Social web | Jugendliche | Youth | Online-Marketing | Internet marketing | Werbung | Advertising |
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