The importance of perceived fairness in product customization settings
Year of publication: |
2022
|
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Authors: | Scholl-Grissemann, Ursula ; Sauer, Nicola E. ; Teichmann, Karin |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 42.2022, 11/12, p. 823-842
|
Subject: | Co-creation | computerized services | customer satisfaction | customization | perceived fairness | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration |
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