The incidence of the costs and benefits of generic advertising
Year of publication: |
2000
|
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Authors: | Alston, Julian Mark ; Chalfant, James Allen ; Piggott, Nicholas E. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 82.2000, 3, p. 665-671
|
Subject: | Gemeinschaftswerbung | Werbung | Advertising | Kosten-Nutzen-Analyse | Cost-benefit analysis | Werbewirkung | Advertising effects | Wohlfahrtsanalyse | Welfare analysis | Fleisch | Meat | USA | United States | 1979-1995 |
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