The influence of book advertising on sales in the German fiction book market
Year of publication: |
2014
|
---|---|
Authors: | Shehu, Edlira ; Prostka, Tim ; Schmidt-Stölting, Christina ; Clement, Michel ; Blömeke, Eva |
Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 38.2014, 2, p. 109-130
|
Subject: | Advertising | Book sales | Propensity score matching | Publishing | Deutschland | Germany | Werbung | Buch | Book | Buchhandel | Book trade | Werbewirkung | Advertising effects |
-
Cannibalisation effects in the early market stage of e-books : an analysis of the German book market
Prostka, Tim, (2018)
-
(1952)
-
Henning, Hans G., (1998)
- More ...
-
The influence of book advertising on sales in the German fiction book market
Shehu, Edlira, (2014)
-
Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt
Prostka, Tim, (2011)
-
Schmidt-Stölting, Christina, (2011)
- More ...