The influence of culture on trust in B2B banking relationships
Year of publication: |
2017
|
---|---|
Authors: | Houjeir, Roudaina ; Brannan, Ross |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 3, p. 495-515
|
Subject: | Cross-cultural management | Buyer-seller relationships | Business-to-business marketing | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Interkulturelles Management | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Bank |
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