The influence of personal value systems on product class and brand preferences : a segmentation approach
by Robert Eugene Pitts
| Year of publication: |
1986 ; Authorized facs
|
|---|---|
| Authors: | Pitts, Robert E. |
| Publisher: |
Arbor, Mich. : Univ. Microfilms Internat. |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States |
| Extent: | 278 Bl |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Columbia, SC, Univ. of South Carolina, Diss., 1977 |
| Notes: | Literaturverz. S. 272 - 278 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000697640