The influence of price discount versus bonus pack on the preference for virtue and vice foods
Year of publication: |
2011
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Authors: | Mishra, Arul ; Mishra, Himanshu |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 1, p. 196-206
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Subject: | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Lebensmittelverpackung | Food packaging | Süßwaren | Confectionery | Marktforschung | Market research |
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