The influence of public university library service quality and library brand image on user loyalty
Year of publication: |
2021
|
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Authors: | Twum, Kojo Kakra ; Yalley, Andrews Agya ; Agyapong, Gloria Kakrabah-Quarshie ; Ofori, Daniel |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 2, p. 207-227
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Subject: | Library brand image | Library service quality | University libraries | Loyalty | LibQUAL | Markenimage | Brand image | Bibliothek | Library | Dienstleistungsqualität | Service quality | Wissenschaftliche Bibliothek | Academic library | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bibliotheksdienstleistung | Library service |
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