The influence of the compromise and travel temporal construal heuristics on a purchase decision
Ji Youn Jeong, John L. Crompton, Sunghyup Sean Hyun
| Year of publication: |
2020
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|---|---|
| Authors: | Jeong, Ji Youn ; Crompton, John L. ; Hyun, Sunghyup Sean |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 33.2020, p. 1-9
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| Subject: | Compromise effect | Price level | Price-quality heuristics | Revenue management | Temporal construal level | Konsumentenverhalten | Consumer behaviour | Experiment | Heuristik | Heuristics | Revenue-Management | Preisniveau | Preismanagement | Pricing strategy | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2019.100583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012170405