The influence of tourism image and activities appeal on tourist loyalty : a study of Tainan City in Taiwan
Schwu-Ing Wu & Yu-Hua Zheng
Year of publication: |
2014
|
---|---|
Authors: | Wu, Schwu-ing ; Zheng, Yu-hua |
Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 5.2014, 4, p. 121-135
|
Subject: | tourism image | activity appeal | experience value | satisfaction | loyalty | Taiwan | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Destinationsmanagement | Destination management |
Saved in:
Saved in favorites
Similar items by subject
-
Angling destination loyalty : a structural model approach of freshwater anglers in Trysil, Norway
Stensland, Stian, (2021)
-
Lam-González, Yen E., (2021)
-
Stavrianea, Aikaterini, (2022)
- More ...
Similar items by person