The interaction between product rollover strategy and pricing scheme
Year of publication: |
July 2018
|
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Authors: | Liu, Jingchen ; Zhai, Xin ; Chen, Lihua |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 201.2018, p. 116-135
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Subject: | Product rollover | Trade-in program | Strategic consumer | Pricing scheme | Sequential innovation | Market heterogeneity | Theorie | Theory | Preismanagement | Pricing strategy | Innovation | Preisdifferenzierung | Price discrimination |
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