The internationalization of SME production : organizational challenges and strategic opportunities
Year of publication: |
2023
|
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Authors: | Kalinic, Igor |
Published in: |
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza. - Cham : Springer International Publishing, ISBN 978-3-031-09782-9. - 2023, p. 61-84
|
Subject: | Competitive advantages | Internationalization | SME | KMU | Globalisierung | Globalization | Wettbewerbsvorteil | Competitive advantage | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management |
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