The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
Year of publication: |
[2012]
|
---|---|
Authors: | Verhoef, Peter C. |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing | Kundenbindungsprogramm | Loyalty program |
Extent: | 1 Online-Ressource (59 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2002 3, erstellt |
Classification: | M31 - Marketing ; C44 - Statistical Decision Theory; Operations Research |
Source: | ECONIS - Online Catalogue of the ZBW |
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