The limitations and potentialities of green marketing
Year of publication: |
2015
|
---|---|
Authors: | Wymer, Walter ; Polonsky, Michael J. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 27.2015, 3, p. 239-262
|
Subject: | environmentalism | environmental marketing | green marketing | social responsibility | Öko-Marketing | Green marketing | Corporate Social Responsibility | Corporate social responsibility | Umweltpolitik | Environmental policy | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Umweltmanagement | Environmental management |
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