The long Covid effect in marketing and consumer research
Year of publication: |
2021
|
---|---|
Authors: | Di Maria, Eleonora ; Simoni, Michele ; Pedeliento, Giuseppe ; Galvagno, Marco |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 4, p. 297-303
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Coronavirus |
-
Prakash, P. K. S., (2021)
-
Experiences marketing : a cultural philosophy for contemporary hospitality marketing studies
Tresidder, Richard, (2015)
-
Sustainable behavior: the need of change in consumer and business attitudes and behavior
Gierszewska, Grażyna, (2019)
- More ...
-
Covid-19 and marketing research in Italy : contributions to theories, methods, and practices
Di Maria, Eleonora, (2021)
-
Second-hand shopping. analisi delle motivazioni d’acquisto e implicazioni per la distribuzione
Galvagno, Marco, (2015)
-
Analysing the Intellectual Structure of E-Service Research
Guardo, Maria Chiara Di, (2012)
- More ...