The machine age of customer insight
Year of publication: |
2021
|
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Other Persons: | Einhorn, Martin (ed.) ; Löffler, Michael (ed.) ; Bellis, Emanuel de (ed.) ; Herrmann, Andreas (ed.) ; Burghartz, Pia Teresa (ed.) |
Publisher: |
Bingley, U.K. : Emerald Publishing Limited |
Subject: | Konsumentenverhalten | Consumer behaviour | Kundendaten | Customer data | Künstliche Intelligenz | Artificial intelligence |
Extent: | 1 Online-Ressource (vi, 231 Seiten) Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-1-83909-696-9 ; 978-1-83909-694-5 ; 978-1-83909-697-6 |
Other identifiers: | 10.1108/9781839096945 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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