The marketing-operations interface
Year of publication: |
2004
|
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Authors: | Chayet, Sergio ; Hopp, Wallace J. ; Xu, Xiaowei |
Published in: |
Handbook of quantitative supply chain analysis : modeling in the e-business era. - Boston [u.a.] : Kluwer Acad. Publ., ISBN 978-1-4020-7952-8. - 2004, p. 295-334
|
Subject: | Innovation | Produktionswirtschaft | Production management | Marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Theorie | Theory |
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