The melody of omnichannel customer experience management (OCCEM)
Year of publication: |
2021
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Authors: | Dirsehan, Taşkın ; Dirsehan, Meltem |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 1-10
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Subject: | Omnichannel marketing | customer experiences | technology management | customer journey | customer touch points | marketing strategy | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy |
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