The micro-foundations of pricing
Year of publication: |
July 2017
|
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Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 159-162
|
Subject: | Pricing | Individual characteristics | Individual behavior | Organizational performance | Rationality | Preis | Price | Unternehmenserfolg | Firm performance | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory |
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