The moderating effect of brand orientation on inter-firm market orientation and performance
Year of publication: |
2020
|
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Authors: | Tajeddini, Kayhan ; Ratten, Vanessa |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 3, p. 194-224
|
Subject: | brand orientation | inter-firm market orientation | international firms | SMEs | Switzerland | Marketingmanagement | Marketing management | KMU | SME | Schweiz | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Spanien | Spain | Unternehmenskooperation | Inter-firm cooperation |
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