The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Year of publication: |
January 2017
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Authors: | Fillis, Ian ; Lehman, Kim ; Miles, Morgan P. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 1, p. 85-96
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Subject: | Arts | case study | cultural | effectuation | entrepreneurial marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Kunst | Museum | Marketing | Deutschland | Germany |
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