The new "low cost"
Year of publication: |
2013
|
---|---|
Authors: | Kachaner, Nicolas ; Lindgardt, Zhenya ; Michael, David C. |
Published in: |
Own the future : 50 ways to win from The Boston Consulting Group. - Hoboken, NJ : John Wiley & Sons, Inc, ISBN 978-1-118-59170-3. - 2013, p. 307-313
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Geschäftsmodell | Business model | Wettbewerbsvorteil | Competitive advantage | Marktforschung | Market research |
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