The new online trade : Business models, business systems and benchmarks in e-commerce

by Gerrit Heinemann

New meta-targeting in online retailing -- Business model of online retailing -- Forms of online retailing -- Business systems and benchmarks in e-commerce -- Best practices and risks in online retailing.

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Alternative title:	Der neue Online-Handel
Year of publication:	2023
Authors:	Heinemann, Gerrit
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	E-Business Book \| Distance selling \| E-commerce \| Multichannel trading \| Online Retailers \| Online Retailing \| Channel excellence \| Web Excellence \| Risk benefit in online trading \| Digital Commerce \| Digitalization in Retail \| Audience Targeting \| Digital Branding \| Performance Marketing \| ExO Organization \| Frictionless Business Sustainability \| Sustainable E-Commerce \| e-Commerce and e-Business \| Returns Management \| Online-Handel \| Online retailing \| Erfolgsfaktor \| Success factor \| Mobile Business \| Mobile business \| Benchmarking \| Geschäftsmodell \| Business model \| Deutschland \| Germany \| Electronic Commerce

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Extent:	1 Online-Ressource (XXII, 503 p. 1 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-658-40757-5 ; 978-3-658-40756-8 ; 978-3-658-40758-2
Other identifiers:	10.1007/978-3-658-40757-5 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014248049