The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry
Year of publication: |
2006
|
---|---|
Authors: | Lin, Chien-Huang ; Kao, Danny T. ; Chuang, Shih-Chieh ; Wu, Pei-Hsun |
Published in: |
Journal of Air Transport Management. - Elsevier, ISSN 0969-6997. - Vol. 12.2006, 4, p. 204-206
|
Publisher: |
Elsevier |
Subject: | Airline marketing | Message framing | Time pressure | Persuasiveness |
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