The political role of government-sponsored social marketing campaigns
Year of publication: |
2010
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Authors: | Raftopoulou, Effi ; Hogg, Margaret K. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 7 (1.1.), p. 1206-1228
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Saved in:
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