The race for sponsored links : bidding patterns for search advertising
Year of publication: |
2010
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Authors: | Katona, Zsolt ; Sárváry, Miklós |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 2, p. 199-215
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour | Spieltheorie | Game theory |
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