The reach of TV channels
Year of publication: |
1984
|
---|---|
Authors: | Barwise, T. P. ; Ehrenberg, A. S. C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 1.1984, 1, p. 37-49
|
Subject: | Rundfunkwerbung |
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