The rebirth of fix : developing a market strategy to compete in an industry dominated by multinational companies
Year of publication: |
2011
|
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Authors: | Nakos, George |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 2442106-6. - Vol. 7.2011, 2, p. 47-50
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Subject: | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Internationales Marketing | International marketing |
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