The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers
Year of publication: |
2013
|
---|---|
Authors: | Boonchoo, Pattana ; Wadeson, Nigel ; Tsang, Denise |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 25166335. - Vol. 15.2013, 1, p. 61-78
|
Subject: | Marketing | Entrepreneurship-Ansatz | Führungskräfte | Hotellerie | Thailand |
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