The relationship between gratifications from social networking site use and adolescents' brand interactions
Year of publication: |
[2017]
|
---|---|
Authors: | Apaolaza, Vanessa ; Hartmann, Patrick ; He, Jiaxun ; Barrutia, José M. ; Echebarria, Carmen |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 29-41
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Zielgruppe | Target group | Erwachsene | Adults | Kundenbindungsprogramm | Loyalty program |
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