The relationships among brand equity, brand preference, and purchase intention : empirical evidence from the motorbike market in Vietnam
Year of publication: |
March 2016
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Authors: | Tran Trung Vinh ; Le Van Huy |
Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 8.2016, 3, p. 75-84
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Subject: | brand equity | brand preference | purchase intention | motorbike market | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vietnam | Viet Nam |
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