The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Craig Dempster; John Lee
| Year of publication: |
c 2015
|
|---|---|
| Authors: | Dempster, Craig ; Lee, John |
| Publisher: |
Hoboken, NJ : John Wiley & Sons, Inc |
| Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Online-Werbung | Social Media | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 228 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index The age of the customerThe ad tech ecosystem -- Introducing the platform marketer -- Identity management. |
| ISBN: | 978-1-119-05972-1 ; 978-1-119-05999-8 ; 978-1-119-05979-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010531200