The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Year of publication: |
January 2017
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Authors: | Gázquez-Abad, Juan Carlos ; Martínez-López, Francisco J. ; Esteban-Millat, Irene |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 340-348
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Subject: | Assortment | Private labels | National brands | Economic climate | Spanien | Spain | USA | United States | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Sortiment | Retail assortment | Einzelhandel | Retail trade | Klimawandel | Climate change |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1016/j.jretconser.2016.07.012 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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